AfterSchool Fund for Brand New Thinking

Fueling original ideas that challenge convention and redefine the intersection of art, design, storytelling, and brands.

The AfterSchool Fund supports visionary projects that redefine storytelling, design, and technology to create authentic, culture-shaping brand experiences. As the innovation lab of Brand New School, AfterSchool is a playground for bold ideas and fearless experimentation. We champion creators who break conventions, push boundaries, and craft work that stands out through originality and impact.

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Eligibility

The AfterSchool Fund is designed for creators who see brands as a canvas for bold artistic and technological exploration. We seek projects that reimagine how stories are told, how audiences engage, and how design drives cultural connection. Whether through immersive experiences, cutting-edge visual narratives, or radical new approaches to brand interaction, we support work that dares to think differently.
To qualify for this match fund, projects must meet the following eligibility requirements:
- Operate at the intersection of art, design, storytelling, innovation, and brands.
- Demonstrate bold, original thinking that challenges traditional creative and commercial norms.
- Explore new ways for brands to engage authentically with audiences.
- Utilize design, technology, or storytelling as a driving force in the project.
- Be led by creators, artists, designers, or technologists committed to experimentation and originality.